Signed in as:
filler@godaddy.com
DRAMATIC
Mike directs an all-star cast in his second feature film, “Burnzy's Last Call.” The film follows an eventful day of celebration and reflection inside a downtown New York City bar, which hosts a colorful crowd of regulars. The film premiered on the Sundance Channel and, in 2022, was re-edited, remastered to HD digital, and widely distributed on Apple TV, Prime Video, TUBI, and PlexTV. The film stars David Johansen, Chris Noth, Michael Rispoli, Sherry Stringfield, Carolyn McCormick, Jamie Walters, Eddie Brill, Tony Todd, and Michael Massee.
_______________
DOCUMENTARY
Mike combined his passion for storytelling with his love of fishing to create “Lunkerville," a weekly outdoor TV series that stands out from traditional fishing shows by featuring everyday anglers as the experts. In each episode, Mike travels to a new fishing spot, uncovering the secrets and rituals of everyday fishermen. The show was a hit with viewers, receiving the "Viewer Favorite Fishing Show" award for three consecutive years, and Mike was named "Viewer Favorite Host" in his first year as the host.
_______________
COMMERCIAL
Mike's exceptional expertise in producing, directing, filming, and editing paid advertising has been instrumental in the success of several high-profile campaigns, including those for Citizens Bank and Hush Puppies. Moreover, Mike’s unwavering commitment to excellence was exemplified in the multi-year-long production of Empire City Casino's TV commercials, where Mike acted as Director of Photography and Co-Director.
_______________
NONPROFIT
As the pivotal Obergefell v. Hodges case concerning same-sex marriage rights drew near in 2015, Lambda Legal recognized that despite the potential for a groundbreaking victory, it had to address the misperception that its mission would be accomplished following the anticipated win. Mike co-directed and filmed a video campaign that gained national acclaim and appreciation while collaborating with Edelman Digital and Rockville Pictures. The six #IDO videos attracted over 1.5 million views, while the hashtag #IDO achieved more than 248 million potential impressions on Twitter.
_______________
MARKETING
Mike boasts extensive marketing and branding expertise, having contributed to successful campaigns for retail giants like Gap and Victoria's Secret PINK. He filmed top models in clever narratives as the PINK Airstream pop-up shop toured college campuses nationwide, creating captivating branded content for VSPINK.com that immersed customers in the brand's universe. This experience is akin to browsing a brand's TikTok page today.
_______________
EXPERIENTIAL
American Eagle Outfitters introduced a fresh brand named Martin+Osa, catering to the 30-40 age demographic. In partnership with Rockville Pictures, the M+O team developed a comprehensive 360-degree immersive video experience within their retail stores. Customers were surrounded by film screens showcasing the seasonal lifestyle and brand films featuring relatable models in aspirational settings aligned with the current season.
_______________
EDUCATIONAL
Mike's extensive experience in the fashion and retail industry is highlighted by his impressive training and educational video portfolio. He has produced and directed numerous videos for well-known companies such as J.Crew, Eddie Bauer, and Chanel. Additionally, for 17 years straight, Mike was responsible for producing and editing the highly anticipated "Ready to Wear Overview" video for Fashion Group International, showcasing the latest runway trends from fashion capitals such as Paris, Milan, New York, and London, making him a trusted authority in the industry.
_______________
experimental
Mike’s feature directorial debut "Lost Prophet" received widespread recognition with a two-month theatrical run in downtown New York City in 1992. The film presents a singular and imaginative blend of horror and fantasy as it tracks the protagonist's odyssey through a castle-esque resort hotel populated by an array of peculiar characters, all while he faces off against a malevolent demon. As described by NY Times reviewer Stephen Holden, the film "succeeds as a mood piece evoking childhood memories of feeling alone in a strange old house where unnameable dangers lurk in every shadow and behind every creaking door."
_______________
SOCIAL-FIRST SHORTS
During a three-month campaign for the Lunkerville brand in the autumn of 2022, Mike created over 400 mobile-optimized vertical videos, reaching over 60 million views during the campaign. Thirteen of these videos achieved viral success, garnering over 1 million views each. The effort elevated the brand's social media accounts to become some of the most popular in the recreational fishing industry on TikTok, Instagram, and YouTube.
Copyright © 2023 Michael de Avila - All Rights Reserved.