Michael de Avila
Michael de Avila
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DIRECTOR

DRAMATIC FILM

Mike directs an all-star cast in his second feature film, “Burnzy's Last Call.” The film follows an eventful day of celebration and reflection inside a downtown New York City bar, which hosts a colorful crowd of regulars. The film premiered on the Sundance Channel and, in 2022, was re-edited, remastered to HD digital, and widely distributed on Apple TV, Prime Video, TUBI, and PlexTV. The film stars David Johansen, Chris Noth, Michael Rispoli, Sherry Stringfield, Carolyn McCormick, Jamie Walters, Eddie Brill, Tony Todd, and Michael Massee.

DOCUMENTARY TV

 Mike combined his passion for storytelling with his love of fishing to create “Lunkerville," a weekly outdoor TV series that stands out from traditional fishing shows by featuring everyday anglers as the experts. In each episode, Mike travels to a new fishing spot, uncovering the secrets and rituals of everyday fishermen. The show was a hit with viewers, receiving the "Viewer Favorite Fishing Show" award for three consecutive years, and Mike was named "Viewer Favorite Host" in his first year as the host.

COMMERCIAL SPOTS

Mike's exceptional expertise in producing, directing, filming, and editing television commercials has been instrumental in the success of several high-profile campaigns, including those for Citizens Bank and Lambda Legal. Moreover, the company’s unwavering commitment to excellence was exemplified in the three-year-long oversight of Empire City Casino's TV commercials, from conception to final delivery, resulting in a resounding success for the casino.

BRAND & MARKETING

Mike has extensive experience in marketing and immersive video projects, having worked on notable campaigns for retail giants American Eagle Outfitters and Victoria's Secret. His work for Victoria's Secret involved capturing the energy and buzz of a PINK Airstream pop-up shop that traveled to college campuses nationwide, showcasing the latest PINK merchandise. The resulting documentary and lifestyle sketch shorts became an interactive tapestry of branded content that adorned the PINK website, immersing customers in the brand's world, similar to the engaging experience of browsing a TikTok page today.

EDUCATIONAL & TRAINING

Mike's extensive experience in the fashion and retail industry is highlighted by his impressive training and educational video portfolio. He has produced and directed numerous videos for well-known companies such as J.Crew, Eddie Bauer, and Chanel. Additionally, for 17 years straight, Mike was responsible for producing and editing the highly anticipated "Ready to Wear Overview" video for Fashion Group International, showcasing the latest runway trends from fashion capitals such as Paris, Milan, New York, and London, making him a trusted authority in the industry.

EXPERIMENTAL FILM

Mike’s feature directorial debut "Lost Prophet" received widespread recognition with a two-month theatrical run in downtown New York City in 1992. The film presents a singular and imaginative blend of horror and fantasy as it tracks the protagonist's odyssey through a castle-esque resort hotel populated by an array of peculiar characters, all while he faces off against a malevolent demon. As described by NY Times reviewer Stephen Holden, the film "succeeds as a mood piece evoking childhood memories of feeling alone in a strange old house where unnameable dangers lurk in every shadow and behind every creaking door."

    SOCIAL-FIRST SHORTS

    Since devising a strategy for the Lunkerville brand in the autumn of 2022, Mike has created more than 500 mobile-optimized vertical videos. Notably, thirteen of these videos have achieved viral success, garnering over 1 million views each since October 2022. His efforts have elevated the brand's social media accounts to become some of the most popular in the fishing industry on TikTok, Instagram, and YouTube.

    Daily News New York, New York Issue Date: Tuesday, July 12, 1994 Page:173
    22 Indie Street logo

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